5 Top A/B testing and test automation tools

A/B Testing is a highly advanced and useful method for examining an existing version against another version that has been changed, and determining the version with the most positive results according to the uses we determine. Among others it allows you to publish two almost identical marketing banners, display multiple contact forms from different fields and quickly discover, without external influences, what affects more on users. 

The first step in A/B Testing is to define the comparison goals, ie what we want to examine: the time spent on the site, The ratio of those entering the page, The rate of surfers who leave details.

In the second stage, we need to creat two similar in most of the parameters, but different in the relevant parameter that we want to examine. For example, two texts with the same message but a different pricing method.

After performing the A/B Testing and obtaining the results of the comparison, we need to analyze the behavior of the surfers and their preferences and to choose in accordance.

In this article we will review some of the leading  A / B Testing and test automation tools today.

VWO

VWO is an A/B testing tool that allows you to create different versions of websites and landing pages and analyze which version provides the largest percentage of ratings or sales. With the friendly interface you can make many changes without writing a single line of code. VWO also allows to preform CSS changes such as editing the background, font styles, Color of the page properties and more. For more complex changes. VWO allows you to develop other tool by susing HTML, JavaScript, CSS and jQuery. This tool is very simple and convenient and allows you edit your site easily by changing the headline, button, replace images or any other component in order to create several versions of your website and compare them against each other by focusing on the Properties you have chosen to examine and determine which one is the best for you.VWO also offers some reporting tools In addition to the rating analyze tools, which allows you to use statistical methods to examine the profitability of a version before you upload it. VWO allows you to tracks and follow visitors’s manners when it comes to clicks, i.e. its demonstrates you whether visitors click where you intend them to and on the other hand, it can show you what part of the page they ignore. The interface integrated with mobile formats and desktop websites.   

Fivesecondtest

fivesecondtest is an A/B testing tool that allows you to test home page visibility, landing pages, logos and more. Fivesecondtest offers several testing tools such as the First click analysis, a tool that allows you to examine the interest  level of other surfers on your page, so you can improve it accordingly. The original five second test, Which actually examines the first impressions of people from your page, performs a representative sample and allows you to examine the points that require improvements. Simple preference testing, which is basically perform a survey among users about which design they prefer among different versions. In addition, the tool enables the use of statistical tests to examine the popularity and relevancy of each variation. Simple navigation testing, which Performs analysis on navigational data of users within the page. And by doing so basically decide which part is most ideal to be clicked to allow a person to move on to the next page. In addition, it allows to run a test among users in order to examine how deep each user entered at the site.

Kissmetrics

Kissmetrics is an A/B testing tools for analytics. It enable you to understand which customer performed each various actions. Kissmetrics  focus on the user tracking element and can present metrics that include LTV for each customer. In addition, this tool makes it possible to understand whether users have reached the site from multiple devices or what is the site's actual conversion rate. Practically,  Kissmetrics  is recommend companies to use these two tools together to get a full picture and complete information about their site. Kissmetrics  allows you to increase your performance by examine and analyze what working and what requires improvements. It allows you to produce and run relevant experiments to examine your company growth. Moreover, you can track and perform reports about your populations and to send automated emails to keep customers involved every step of the way.

Abtasty

ABtasty is an A/B testing & MVT platform offers visual editor designated for conduct analyzes and optimization easily and quickly. ABtasty offers  tools for tracking and analyzing specific pattern such as pages viewed and how much time spent on each page, and designed custom exams and experiments according to the this data. Moreover, ABtasty track personalisation campaigns, collects data and examines how it functions. In addition you can use a other sources of existing data from CRMs and DMPs. In the mobile field ABtasty can Integrated with all devices websites and iOS or Android applications. When it comes to page design, ABtasty allows you to perform a visitors surveys about the site visibility and change the designed accordingly. ABtasty allows you to perform all types of tests such as, compare two or more versions of the same component, redirect traffic from several URLs.

Adobe Target

Adobe Target is an optimization tool designed to perform personalization and A/B testing experiments in different areas. you can run several tests simultaneously and perform data analysis, examine user’s behavior in order to improve user experience. The A/B testing of Adobe Target is highly effective, at  First they offer auxiliary interface that helps you create your tests by escorts you at any point. Furthermore it allows you to gather the relevant content and perform tests on it. You can also carry out experiments switching between pages and redirections. At the automated personalization field, Adobe Target allows you to track visitors data, analyze their profile and thereby show them the relevant content that relevant for them. In addition, Adobe Target offers a self learning engine which predicts visitors behaviors. In the mobile area, you can be updated about your mobile users with Adobe Marketing Cloud, you can track your customers movements so you can deliver them the relevant content.