What is it all about?
MOAT is an SDK used for measuring viewability. Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For example, if an ad is loaded at the bottom of a webpage but a user doesn't scroll down far enough to see it, that impression would not be deemed viewable.
Key Features
* Sixty real-time video attention metrics * MRC-accredited video viewability * Custom definitions of viewable * Mobile video analytics * CTV & OTT analytics * Pre-bid viewability and humanity optimization * Audibility measurement * Player size detection * Census-based audience measurement * MRC-accredited geo verification
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