* Dig deep into retention, conversion and engagement - Provide your whole team with fast, flexible, and accessible insights into user behavior with Amplitude’s analytics platform. Without a clear picture of what users are doing, you can’t improve their experience to drive more engagement within your product. * Segment users for a clear picture of user behavior - Segmenting users by properties like location, install source, and platform is important for seeing how different types of users behave and retain in your app or website. Easily compare multiple groups of users in funnels, retention, revenue, and more with Amplitude’s analytics platform * Pinpoint drop-off points - Measure funnel conversion rates over time and identify where users are dropping out of your onboarding flow or checkout sequence. Then, use Microscope to investigate why users drop off so you can re-engage them. * Uncover retention drivers and detractors - Understand the factors that impact retention so that you can drive growth and revenue. Retention is critical to the survival of every business—without a solid retention strategy, you’re throwing money away on user acquisition. * Explore how users navigate through your product - Get the complete view of a user’s behavior with real-time activity feeds and unlimited individual user timelines. To understand how users navigate through your product, check out Pathfinder, which visualizes the aggregate paths users take in your app.

Easy to use Push Notification Service: -Automated Push Campaigns -Scheduling of Push Notifications -Event-Triggered Notifications - Rich Push -Background Push -Geofencing -Beacons Analytics: -Engagement Analytics -Retention Analysis -Active Installs by OS and Location -Hardware, OS and App Version -Push Notification Performance -Custom Conversions & Funnels and much more.. Crash Reporting & Diagnostics -Instant alerts on App Crashes -API availability Monitoring -Integrations with Slack, Trello & Jira -See affected Installs, OS and App Version App Store Optimization: - Keyword Ranking vs Competitors -Compare Store Listings side by side -Country Specific rankings -Track Recent & Helpful Reviews mBaaS: easily build and deploy APIs Serverside Scripting Highly Scalable Secure REST API