* Data collection for mobile channels - Collect comprehensive data for your mobile apps on all major operating systems. * Mobile app dashboards and reports - View data through an interface designed for mobile app teams, and get usage reports that include lifecycle metrics for your apps and app store metrics, such as trends for users, launches, average session length, and crashes. * Geo-location analytics & targeting - Provide app personalization by targeting content to users based on their GPS position or proximity to Beacons. * Mobile engagement analysis - Understand user engagement within your mobile app, website, or video, including how frequently consumers launch the channel, whether they make purchases from it, and more. * Mobile campaign analysis - Quantify the effectiveness of mobile-specific campaigns such as SMS, mobile search ads, mobile display ads, and QR codes in driving app downloads. * Fast instrumentation - Deploy Adobe App Analytics in as little as five minutes by integrating one comprehensive software development kit (SDK) into your apps, complete with built-in implementation verification.

Easy to use Push Notification Service: -Automated Push Campaigns -Scheduling of Push Notifications -Event-Triggered Notifications - Rich Push -Background Push -Geofencing -Beacons Analytics: -Engagement Analytics -Retention Analysis -Active Installs by OS and Location -Hardware, OS and App Version -Push Notification Performance -Custom Conversions & Funnels and much more.. Crash Reporting & Diagnostics -Instant alerts on App Crashes -API availability Monitoring -Integrations with Slack, Trello & Jira -See affected Installs, OS and App Version App Store Optimization: - Keyword Ranking vs Competitors -Compare Store Listings side by side -Country Specific rankings -Track Recent & Helpful Reviews mBaaS: easily build and deploy APIs Serverside Scripting Highly Scalable Secure REST API