* Use mobile as a vehicle to listen and respond to customer conversations * Customers expect to be able to communicate with you directly from the app. Give them an outlet to give feedback without asking them to leave your app. * Apptentive tools help you identify who to talk to, select the right activation method, and drive your customers to take high-value actions. * Understand customer sentiment before asking for a review in an app store. Segment your customers and only guide those who love your app to the app store, while engaging unsatisfied customers in a conversation to learn what you can do better. * Use a Note to highlight new features, invite customers to take a survey, encourage app version upgrades, share a new piece of content, acknowledge if something goes wrong, make announcements, and more. * Apptentive’s surveys are simple, easy to implement, and can be changed without updating your app. Collect quantitative data and qualitative information with a tap. * The Apptentive dashboard provides key insights into who your customers are, what they care about, and how to talk with them. Utilize the data to communicate more personally and more effectively.

* FLEXIBLE 360° PROFILES - Get a full view of your users. Any criteria or event sent to Iterable is immediately available for segmentations and reports. * EASY TO OPTIMIZE - Test and optimize everything in your campaigns. * SCALABLE & REAL-TIME - We'll scale with your business, all the way to hundreds of millions of users. Plus there's no waiting for "jobs" to finish: Iterable is real-time. * MARKETER FRIENDLY - Build campaigns in minutes with Iterable’s intuitive, modern UI. Edit templates, run segmentations and build workflows without engineering support. * SEAMLESSLY MULTI-CHANNEL - You can't build coordinated multi-channel campaigns with messaging silos. Iterable campaigns handle any type of message across any channel.