* Analytics for apps: Analyze your app’s performance from within AdMob with Google Analytics. Discover where people are downloading your app, and the features they use the most in real time. * Flow visualization reports: In Analytics, see how people are navigating through your app with graphical flow reports. View the path they take to making a purchase, and the point where they exit the app, plus much more. * Maximize earnings: Earn more with our industry-leading ad service, which includes free mediation to automatically improve your earnings, and access to all of Google’s advertiser demand from AdMob, AdWords and the DoubleClick Ad Exchange. * Get paid fast: Get paid in local currencies quickly and reliably, with no wire fees charged by AdMob. * Easy and free: The SDK can be installed quickly, and there are no standard fees for using the platform. * Sell more in-app purchases: Earn more revenue by intelligently promoting your in-app purchases to the users most likely to buy them. * Promote your apps for free: Cross-sell your other apps (or your friend’s apps) to your existing users, using free AdMob house ads.

Fully Customizable Ad Experience When integrating MobFox native ads into an iOS or Android application, developers can fully customize the ad experience for the end-user and integrate the ads deeply into the app’s content. Our SDK provides the ability to choose from over seven different asset types, including dynamically-sized icons, images, and a whole array of different text assets. High Fill Rates & eCPMs Due to the much increased engagement and performance native ads provide compared to banner ads, advertisers are biting our hands off for native ad inventory, with fill rates in the US and Europe getting close to 100%. Demand for native ad traffic is likely to increase as we open native ads for more RTB demand partners in the coming weeks and months. Easy Integration When developing the MobFox native ad SDKs, we looked at our competitor’s SDKs and have much simplified the integration process of integrating native ads into an iOS or Android app. While still a little more complex than integrating a simple banner ad, most of our beta partners were able to get started displaying native ads after less a few hours of integration and testing.