About Shopify: Nearly a decade ago we started an online store to sell snowboard equipment directly to those who loved the sport as much as us. We could have listed our products on a number of marketplaces, but we wanted to own our brand and build relationships with our customers, along with selling our goods. Such a tool didn’t exist, so we built it for ourselves. We soon realized a number of other stores were in need of a hassle-free platform to build their retail business, and Shopify was born.