Top 7 Mobile App Marketing Solutions
Congratulations! You made an app—and it’s super cool. So now what? Well, guess it’s time to submit it to the app stores, kick your feet up, and watch the cash roll in. Great plan, except for the fact that it’s a terrible plan.
I’m sorry to be the bearer of bad news, but you are going to have to market your app. I know, crazy right? Well there is good news too. Seeing as how you probably have no idea how to market your app, we’ve got a list of companies who can help. So check out our top 7 mobile app marketing solutions.
AppFillip
AppFillip are the self described “Kung fu” app marketing specialists who offer an A to Z solution for app marketing. Their angle is to fight with your app’s competitors’ strategy to push your rankings to the top. They offer services like: noise on launch day, app store optimization (also known as ASO), social media marketing, press distribution, revenue generation, and viral download.
AppFillip gives you access to a marketing team that will be committed to increasing your app’s popularity and creating a profitable business model for it.
Moburst
Next up is the formidable Moburst who puts their emphasis on app store optimization. This makes sense since app stores are where the vast majority of apps are downloaded from. One of the major challenges of ASO is finding keywords. Where keyword research can be fairly straightforward for SEO, this is not the case when it comes to app stores.
Luckily Moburst has their own algorithm that takes data from a variety of sources designed to help with app store keyword research to help get your app higher up in the search results, leading to more quality downloads.
If you’re looking to build an innovative, creative, and cost-effective campaign, Moburst may be the mobile app marketing solution you need.
ComboApp
ComboApp is a Chicago based, full cycle app marketing agency with many years of experience in the field. Every project they take on gets a custom market strategy carefully crafted and based on their own market research together with data collected on trends in a particular market—no cookie cutter market strategy here. ComboApp has been successful in marketing apps in fields ranging from healthcare and finance, to gaming and children's apps.
Begin full cycle means they’ll take care of you from start to finish with services from user acquisition, community management, PR, and app store optimization. They’ll even help you develop a monetization strategy.
The great thing about ComboApp is that they have the track record to show they can deliver the results they promise—something not every company can claim. Think about giving these guys a call before you launch.
Dot Com Infoway (DCI)
Remember what websites looked like 17 years ago? Dot Com Infoway does. That’s because they’ve been in the business of web design and development for that long. And just as the internet has come a long way since then, so has DCI.
In fact today, along with development, they offer a wide range of services including solid mobile app marketing. Like other mobile app marketers, they start at the beginning and work with you every step of the way.
It starts with competitive analysis and a launch strategy, and continues from pre-launch hype, app store optimization at launch, up through post-launch social media buzz with reviews etc. They offer a strategically-timed launch for maximum attention, in-app advertising through other popular app store apps, and promotions, contests, and giveaways to help keep the user engaged.
Dot Com Infoway is a reputable company with years of experience. So if that app of yours is still in the idea phase, DCI could be a great one-stop-shop for app development and marketing.
CPIMobi
If you’re looking for the fastest exposure for your app at a very reasonable price, then CPIMobi is worth checking out. They work on an a Cost-Per-Install (CPI) basis and advertise a rate of just 9¢ per install. With this price, expect to run your own campaign, which is made easy with their intuitive dashboard. You can set daily volumes and do some handy geo targeting.
They also specialize in ASO to help supplement the CPI installs with organic app store downloads. And you’ll have access to their Ad Network if you want to make use of all of their services.
So if you don’t have a lot of cash to spend and want to try and kick-start your app, consider CPIMobi.
Bamboo
Bamboo is an independent, San Francisco based mobile marketing and advertising agency that specializes in running social media campaigns for for mobile apps. If you’re looking to increase your presence on Facebook, Instagram, Twitter, Pinterest, and YouTube, then look no further—Bamboo is the way to go.
They use their experience with thousands of campaigns to make sure your app gets to the best high performing audience on social media. They also have advertising services and according to the site specialize in:
- Static, in-feed mobile app install ads
- Native mobile video ad units
- Mobile display banners and interstitials
- Interactive & Carousel ad units
Studio Mosaic
Studio Mosaic provides end-to-end app support services and has an interesting story of how they came about. They actually got started by marking their own in house apps and found they had great success marketing them. So now, along with design and development, Studio Mosaic offers excellent mobile app marketing services.
When it comes to marketing, their focus is on ASO and they claim to bring in 50% of installs organically from the app stores. They also help target different countries and regions by translating keywords and app store descriptions to the local lingo.
They do copywriting for press releases, have connections at app review blogs, and will use their experienced team to run a customized PPC/PPI campaign. So whether you’re starting from scratch or just need a boost to your installs, Studio Mosaic should be able to help.
That about does it. The mobile market is a pretty competitive place with a deluge of new apps hitting the app stores everyday. So don’t let your app get lost in the sea of swiping—get the boost you need with one of these great companies.
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